Appointed as an executive Director in June 2007 and became a non-executive Director in February 2018. Mr. Cheung has been re-designated as an executive Director since August 2018. He was the managing director of the Company until his resignation from such office on 17 March 2017 and has been appointed as the Chief Executive Officer in August 2019, re-designated as the Joint Chief Executive Officer in May 2021 until his resignation from such office on 1 July 2023 and remains as an executive Director. Mr. Cheung was appointed as the chairman of the Board in September 2024. Mr. Cheung is a member of the executive committee, the remuneration committee and the nomination committee of the Board. He is also a director of a number of subsidiaries of the Company. Mr. Cheung joined the Group in 1993 and has been responsible for the overall management of the Group. He has over 40 years of experience in the retail industry and possesses extensive experience in managing retailing stores in Mainland China, Hong Kong and Taiwan. Prior to joining the Group, Mr. Cheung has held various senior management positions in large retail groups in Hong Kong and Taiwan, including working as a general manager in a large Japanese department store and as a general manager in the retail division of a UK-based conglomerate in Hong Kong, as well as being a general manager in a large pharmaceutical retail company in Taiwan.

Appointed as an executive Director in May 2021. She was the Joint Chief Executive Officer and has been re-designated as a Chief Executive Officer since 1 July 2023. Ms. Xie joined the Company in 2001. She is the chairman of the executive committee of the Board and a member of the remuneration committee and the nomination committee of the Board. Ms. Xie is in charge of matters relating to the overall management of the Company, promoting the business development and implementing the operational strategy of the Company. Ms. Xie is also a director and/or legal representative of a number of subsidiaries of the Company. Ms. Xie graduated from East China University of Political Science and Law and obtained an EMBA degree from China Europe International Business School. She has over 20 years of managerial experience at large-scale corporate chain stores. She has extensive experience in the management of legal affairs, structuring of corporate risk management system, corporate governance, project management and planning. Ms. Xie is also experienced in areas such as formulating human resources strategy, planning staff development and training, as well as corporate administrative management.

Appointed as a non-executive Director in May 2021 and re-designated as an executive Director in June 2025. Ms. Chiu is a member of the Executive Committee and the Remuneration Committee of the Board and is responsible for overseeing the corporate services of the Company. She was appointed as an executive director of New World Development Company Limited (“NWD” and together with its subsidiaries, including the Company, the “NWD Group”), which is a listed public company in Hong Kong and a substantial shareholder of the Company, in May 2020. Ms. Chiu joined the NWD Group in 2004 and is currently the senior director of Corporate Services of NWD. Ms. Chiu is responsible for corporate services of the NWD Group including human resources, administration and information technology. Prior to joining the NWD Group, she had taken up managerial role in renowned corporations in information and communications technology services and property development industries. Ms. Chiu graduated from The Chinese University of Hong Kong. She is an Associate Member of The Hong Kong Chartered Governance Institute and The Chartered Governance Institute. Ms. Chiu possesses over 20 years of experience in human resources and corporate management. Ms. Chiu is a member of the Employees Retraining Board.

Appointed as an executive Director in June 2025. Mr. Lau is a member of the Executive Committee and the Nomination Committee of the Board and is responsible for overseeing the financial management of the Company. He joined NWD in June 2020 and is currently an executive director, chief financial officer and joint company secretary of NWD. Mr. Lau is responsible for finance, accounting, treasury, tax, mergers & acquisitions and investor relations of the NWD Group, and is also a director of certain subsidiaries of the NWD Group and the Group. Prior to joining NWD, Mr. Lau was the chief financial officer of a Chinese property developer with business focus in Greater Bay Area. He held various senior positions in equity capital markets and global credit trading with global investment banks prior to his CFO career. Mr. Lau is a member of the inaugural Advisory Committee of the Accounting and Financial Reporting Council, Advisory Board of Hong Kong Investor Relation Association, Fundraising and Social Enterprise Committee of The Neighbourhood Advice-Action Council, Finance Committee of Scout Association of Hong Kong, HKI Regional Scout Foundation Fund, Finance and Strategy Committee of Hong Kong Football Association and Career Development Advisory Board of the School of Humanities and Social Science at the Hong Kong University of Science and Technology. Mr. Lau received his Bachelor of Business Administration in Finance (with Distinction) and Master of Accounting (with Distinction) from the Ross School of Business at the University of Michigan-Ann Arbor in 2001 and 2002 respectively. He is a U.S. (Delaware) Certified Public Accountant Certificate holder.

Appointed as an executive Director in June 2025. Mr. Chan is a member of the Executive Committee of the Board and is responsible for overseeing the operation of the Company. He joined the NWD Group in January 2000 as Shenyang Regional Financial Controller of New World China Land Limited (“NWCL”, a wholly owned subsidiary of NWD) and successively served as Shenyang Regional Chief Executive, Regional Chief Executive, North China and General Manager of North China and Northeast China of NWCL. Currently, Mr. Chan is the Chief Operating Officer of NWCL. He holds a Bachelor Degree in Business Administration from the Chinese University of Hong Kong, and has over 25 years of experience in real estate development in the PRC. Mr. Chan is a Committee Member of the 16th Chinese People’s Political Consultative Conference of Shenyang. Prior to joining the NWD Group, Mr. Chan worked for an international accounting firm in Hong Kong. He is a Certified Public Accountant of the Hong Kong Institute of Certified Public Accountants and a fellow member of the Association of Chartered Certified Accountants of the United Kingdom.